Case studies
The decisions behind measurable growth.
Selected case studies showing how customer insight, differentiated positioning, organizational alignment, and disciplined execution created measurable commercial impact.
Featured case study
Turning fragmented commercial execution into a recurring-revenue growth engine
Commercial strategy and execution varied across a global services portfolio spanning nine life sciences business units.
Unified the commercial strategy around sharper positioning, stronger customer targeting, more effective sales enablement, and disciplined cross-functional execution.
~$18M
Incremental recurring revenue
Associated with improved service capture.
Service capture improved from 25% to 28%.
Read case study →+322%
Turning an overlooked market signal into a scalable segment strategy
Converted emerging academic demand into a focused structural-biology strategy, differentiated positioning, and a repeatable commercial playbook.
+350%
Turning technical differentiation into global launch performance
Translated Lipofectamine 3000’s technical performance into differentiated customer value, credible scientific evidence, and coordinated global launch execution.
+40%
Aligning a global launch around differentiated customer value
Clarified the customer value that would differentiate ExpiCHO, then aligned global R&D, product, commercial, and regional teams around one launch story.
7 → 15
Building a more strategic, scalable global marketing team
Elevated a reactive support function into a more strategic commercial partner through stronger leadership, clearer accountability, and greater operating discipline.
Leadership validation
Trusted to clarify strategy, align teams, and deliver.
“From my (R&D) perspective, Rik is great to work with - where his go-to-market strategies focused on product strengths and filtered out the noise/fluff.”
“He is never satisfied with status quo and is always looking for a better way to reach customers and communicate the benefits of a product or service.”
“Rik is an innovative marketing leader that I would recommend to take any biotechnology business to the next level in marketing and product strategy.”
Let’s connect.
For leadership opportunities, commercial challenges, and strategic growth conversations.